5 Reasons Why Your Brand Requires an Artwork Management System
June 23, 2023

Did you know that labeling and artwork errors are responsible for almost half of all product recalls in the pharmaceutical industry? This alarming statistic highlights the significant impact that these errors can have on the pharmaceutical supply chain. Healthcare professionals, pharmaceutical manufacturers, and regulatory bodies must address this issue proactively. These errors can lead to delays, non-compliance, and financial losses. Thus, in today’s competitive landscape effective artwork management process is crucial for brands. An Artwork Management System (AMS) offers a centralized platform to streamline artwork processes, ensuring compliance, efficiency, and brand consistency. So, let's discuss the top five reasons why your brand needs an Artwork Management System.


Reduce Errors, Revisions, and Cost Overruns:

Artwork errors and revisions cause production delays, increased costs, and missed opportunities. An Artwork Management System minimizes errors through proofing tools, artwork comparison, and validation checks. Accurate placement of text, images, barcodes, and adherence to design specifications reduce errors and revisions. This optimization drives operational efficiency, lowers expenses, accelerates product launches, and elevates customer satisfaction.

 Enhance Brand Consistency and Control:

Brand consistency is crucial for recognition, loyalty, and market success. An Artwork Management System establishes brand consistency by enforcing standardized artwork templates, style guides, and guidelines. Centralized artwork asset management ensures the consistent visual identity, typography, color palettes, and logo usage across marketing collateral, packaging, and promotions. This strengthens brand recognition, builds trust, and amplifies brand impact.

 Facilitate Collaboration and Streamline Communication:

Artwork development involves collaboration among various teams, both internal and external. An Artwork Management System provides a collaborative platform for real-time communication, document sharing, and commenting. It accelerates decision-making, improves teamwork, and reduces the risk of miscommunication or delays, resulting in faster time-to-market.

 Ensure Regulatory Compliance and Mitigate Risks:

Compliance with industry regulations is vital for regulated sectors like pharmaceuticals and healthcare. An Artwork Management System ensures adherence to regulatory requirements through artwork version control, audit trails, automated artwork approval, and artwork workflows. Brands can mitigate compliance risks, avoid penalties, and safeguard their reputation by accurately incorporating essential information and adhering to labeling guidelines.

 Accelerate Time-to-Market:

Swift product launches are crucial for staying ahead in the competitive landscape. An Artwork Management System expedites artwork development by automating processes, eliminating bottlenecks, and enabling seamless collaboration. This reduces up to 75% of the time in artwork management, allowing brands to seize opportunities promptly and maintain a competitive edge.

 Implementing an Artwork Management System offers streamlined workflows, regulatory compliance, brand consistency, collaboration facilitation, and error reduction. It empowers brands to optimize artwork processes, improve efficiency, and maintain a strong brand image. By investing in an Artwork Management System, brands unlock their potential, drive growth, and gain a competitive edge.

Attain artwork process consistency and reduce overall time-to-market by using Freyr Artwork 360. Simplify the complexity of the artwork management process by leveraging the comprehensive features and capabilities of Freyr Artwork 360.

Contact us today to learn more about how Freyr Artwork 360 can revolutionize your artwork management process and drive business success.